Knowing when and how to apply general research findings to specific situations increases the quality of obtained data.  By putting theories into practice, Matthew Berent has helped organizations gather better data for decisions.  The results are greater efficiency, less waste, deeper insights, and happier customers.

How people answer survey questions depends on their motivations and abilities.  Matthew Berent's research has tested theories about the impact of survey question design factors on respondent motivation and  ability.  The result is the ability to construct surveys that produce more accurate and reliable data.

Some people test ways to write better surveys while others apply what those people find.  Matthew Berent does both.  His research has refined our understanding of how people answer survey questions, and he uses that understanding to help organizations obtain the data they need to make sound decisions.